As part of their interview about the new Apple TV, CNNMoney also spoke to Apple's Eddy Cue about the upcoming iPad Pro. Cue, Apple's SVP of Internet Software and Services, talked about content creation and consumption, and how the iPad Pro is great for both, particularly when paired, for instance, with the new keyboard cover.
Cue also touched on Apple's ability to think ahead, delivering products that people don't yet know they want.
If you want to build the things that are truly innovative and revolutionary, you kind of have to go around the corner. You have to think of things that if you ask people, they may not ask you for that, but once they see it, touch it, feel it, it is what they want.
For instance, Cue talks about the four speakers on the iPad Pro, which provide an iPad with stereo sound for the first time. The speakers changed how Cue looked at the product.
Source: CNNMoney (YouTube)
Reader comments
Eddy Cue praises iPad Pro's versatility, talks Apple's innovation
So what i heard was,... The iPad Pro = media device first, pro device afterthought. Anyone else feel that way after he explained the need for one? Also, no mention about the Pencil input? Very confusing conversation that mixes up the primary use case for this device. From Eddy Cue no less. It sounded as if even he didn't know who the device is made for.