Fitbit needs little introduction to anyone familiar with fitness trackers, and today we're introduced to the Force, the latest wearable from the company. It looks a lot like the Flex, Fitbit's first efforts at a wristband tracker, but the Force adds a small LED display, and some additional features that comes with it.

The first of which is telling the time. Yes, the Fitbit Force is also a watch. But don't call it a smartwatch, not really, though it will be able to notify you of phone calls in the future on some iOS 7 devices.. The Force is still firmly aimed at the fitness market, and the LED display's primary objective is to keep you updated real-time of your stats.

The Force also tracks your sleep, and in a nice touch – for your significant other especially – it comes with "Silent Wake technology," which is essentially a vibrating alarm to wake you up without disturbing anyone else. As with previous Fitbit devices, the Force will hook into your iPhone and the Fitbit app, from iPhone 4s and up. It'll also be compatible with the current generation iPod touch, iPad mini, and iPad 3 and above.

The Fitbit Force will cost you $129.99, and will ship in 3-4 weeks. Orders are being accepted now at the link below.

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