Go behind Apple's latest Shot on iPhone campaign video

Behind The Eggs
Behind The Eggs (Image credit: Apple)

What you need to know

  • Apple has released a behind-the-scenes look at its latest Shot on iPhone campaign video.
  • "A Dozen Eggs" was directed by Michel Gondry.
  • The new video shows how the crew used the iPhone 13 Pro to bring the film to life.

Apple has debuted a behind-the-scenes look at its latest Shot on iPhone campaign video.

Last week, the company released "A Dozen Eggs," a short film that was shot on iPhone 13 Pro and directed by Michel Gondry. You can watch the humorous and inventive short film below:

Commissioned by Apple.What happens when you take a dozen eggs, add iPhone 13 Pro and throw in the inventive mind of Michel Gondry? The simple becomes cinema.

The company has also released a behind-the-scenes look for "A Dozen Eggs" that shows exactly how the team was able to create the film. You can watch "Behind the Eggs with Michel Gondry" below:

A look behind the scenes as Michel Gondry turns a simple carton of eggs into a dozen pieces of cinema, with some help from iPhone 13 Pro.

Gondry is a French director most known for directing the mind-bending "Eternal Sunshine of the Spotless Mind," a drama film starring Jim Carrey and Kate Winslet. It continues to show that, with the right person behind the camera, you can truly create incredible content with Apple's latest iPhones.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.