I too hate it when Instagram and other apps continuously popup pleas for ratings. It's an interception of user experience, which makes it jarring, and it happens over and over again, whether I rate the app or not, which makes it intolerable. I understand completely John Gruber's feelings on Daring Fireball:
However, developers' ability to feed their families can very literally rest on the difference between a 3 and a 4+ rating. In the inscrutable world of App Store rankings, ratings hold an enormous amount of power. Sadly, customers are most likely to rate an app when they're upset about something - negative sentiment is the most powerful motivators.
Also, apparently, thanks to auto-updates in iOS 7, the way Apple measures engagement metrics have changed. That means updates don't help developers rank higher or get as much attention (which can translate into downloads or sales) as before. I like Jim Dalrymple's take on The Loop:
Maybe there's more the media can do as well. Here's an idea: Right now, right this very second, please take a moment to go and rate your five favorite, most-used App Store apps. We'll figure out a way to unobtrusively encourage that regularly going forward. We all want more great apps and the only way to get them is to help make them successful.
Once you've rated your apps, please let me know which ones you rated below!
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.