Google tells iPhone users 'there's no place like Chrome' in new targeted ads
What you need to know
- Google has released four new YouTube ads showing iPhone users they should switch to Chrome.
- The new YouTube ads highlight features that Chrome offers including password saving and autofill.
- Safari also does the things Chrome is advertising here.
Google has launched a handful of new YouTube ads that are targeted squarely at iPhone users. The tagline reads "there's no place like Chrome," with Google keen to capture people who already use the browser on their desktop machines.
All of the ads have the same theme — someone is doing something on their iPhone, presumably using Safari, and is having problems. One is having to enter credit card details manually and another is trying to remember a password. The ads show that Chrome users can take advantage of autofill and saved passwords as a way to fix both issues — ignoring the fact Safari can also do both things, of course.
That being said, the ads are still cool, even if they aren't telling the whole story.
All four ads were posted to the official Google YouTube channel and each contains an ad that links out to Google's "Get Chrome on your iPhone" page that includes information on how to switch the default browser away from Safari as 9to5Google notes.
Safari is still the best iPhone web browser for the majority of people, but those who use Chrome on the desktop could definitely benefit from some of the bookmark and history syncing features that aren't available to them via Safari
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.
There's also no place like Edge, if you use Windows, or Safari if you use a Mac. Google has some good points, but they are not unique points.