Gorgeous new Pride Apple Watch bands are now available at some Apple Stores

Three apple watches and Pride bands (Image credit: Apple)

What you need to know

The new Pride Apple Watch bands are now available for in-store collection in some locations.
Those unable to buy in-store can order for home delivery.
Apple announced two new bands, both available for $49 each and featuring the familiar rainbow color scheme.

Apple's latest Pride Apple Watch bands are now available to buy in some Apple Stores, although whether you can walk into a store and pick one up yourself will very much depend on where you happen to be.

The new bands, a Pride Edition Sport Loop and Pride Edition Nike Sport Loop both feature the familiar rainbow colors and are absolutely stunning. They're both available for $49 each, with available for online order as well as in-store collection depending on location.

Inspired by the strength and inclusivity of the LGBTQ+ community, the Pride Edition Sport Loop displays a vibrant gradient that unites the core Pride flag and five new colors: Black and brown symbolize marginalized LGBTQ+ communities of color, as well as those currently living with HIV/AIDS and those who have passed away from it. Light blue, pink, and white honor transgender and nonbinary individuals.

Apple Watch Series7 Pride Hero (Image credit: Apple)

Both of the new bands are compatible with all Apple Watches, including the latest Apple Watch Series 7, and were released to celebrate Pride month. Apple launches new Pride bands every year and the latest offerings are just as impressive as past ones. Are they the best Apple Watch bands? I'd argue last year's Pride Edition Braided Solo Loop holds that crown, but to each their own!

Apple is set to announce the new version of the Apple Watch's software next month, with watchOS 9 likely to add new features and new watch faces to the mix.

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.