What you need to know
- Apple's Greg Joswiak and John Ternus sat down for an interview with The Independent.
- The execs talk about why Apple is bringing its M1 processor to the iPad Pro.
After Apple announced that the new iPad Pro would contain its M1 Apple silicon processor, many people started to wonder if the company would begin to merge the Mac and the iPad.
However, Apple itself believes that the two products will always be separate categories. In an interview with The Independent, Greg Joswiak, Apple's Senior Vice President of Worldwide Marketing, says that the company has no plans to merge the iPad or Mac together.
"There's two conflicting stories people like to tell about the iPad and Mac," says Joz, as he starts on a clarification that will lead him at one point to apologise for his passion. "On the one hand, people say that they are in conflict with each other. That somebody has to decide whether they want a Mac, or they want an iPad."
"Or people say that we're merging them into one: that there's really this grand conspiracy we have, to eliminate the two categories and make them one. And the reality is neither is true. We're quite proud of the fact that we work really, really hard to create the best products in their respective category."
John Ternus, Apple's Senior Vice President of Hardware Engineering, says that the M1 came to the iPad Pro because Apple always puts its best Apple silicon into the iPad Pro. It's as simple as that.
"We don't think about well, we're going to limit what this device can do because we don't want to step on the toes of this [other] one or anything like that," he says. "We're pushing to make the best Mac we can make; we're pushing to make the best iPad we can make. And people choose.
"A lot of people have run both. And they have workflows that span both – some people, for a particular task, prefer one versus the other.
"But we're just going to keep making them better. And we're not going to get all caught up in, you know, theories around merging or anything like that."
You can read the full interview at The Independent.