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Here's how much every Apple Watch model is going to cost

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Today Apple formally unveiled pricing for the Apple Watch, with prices starting at a relatively palatable $349 for the Apple Watch Sport. But if you were planning on getting a fancier Apple Watch or Apple Watch Edition, you could be paying quite a bit. The gold Edition model, for example, can run all the way up to $17,000.

So let's break it down. Not every band is available for every watch model (the link bracelet is only an option for the stainless steel Apple Watch, for example, and the modern leather buckle can only be had on the 38mm versions), so keep that in mind.

And, of course, before you plop down a few hundred — or thousand — dollars on a new Apple Watch, you'll probably want to try one out first. Apple will be offering pre-orders and in-store previews of the watches starting April 10, with the watch going on sale on April 24.

In the meantime, here's what you're looking at for pricing of each combination of watch body and band:

Apple Watch Sport38mm42mm
White Sport Band$349 (opens in new tab)$399 (opens in new tab)
Blue Sport Band$349 (opens in new tab)$399 (opens in new tab)
Green Sport Band$349 (opens in new tab)$399 (opens in new tab)
Pink Sport Band$349 (opens in new tab)$399 (opens in new tab)
Black Sport Band$349 (opens in new tab)$399 (opens in new tab)
Apple Watch38mm42mm
White Sport Band$549 (opens in new tab)$599 (opens in new tab)
Black Sport Band$549 (opens in new tab)$599 (opens in new tab)
Black Classic Buckle$649 (opens in new tab)$699 (opens in new tab)
Milanese Loop$649 (opens in new tab)$699 (opens in new tab)
Black Leather Loop$699 (opens in new tab)
Bright Blue Leather Loop$699 (opens in new tab)
Stone Leather Loop$699 (opens in new tab)
Light Brown Leather Loop$699 (opens in new tab)
Soft Pink Modern Buckle$749 (opens in new tab)
Black Modern Buckle$749 (opens in new tab)
Midnight Blue Modern Buckle$749 (opens in new tab)
Brown Modern Buckle$749 (opens in new tab)
Link Bracelet$949 (opens in new tab)$999 (opens in new tab)
Black Link Bracelet$1049 (opens in new tab)$1099 (opens in new tab)
Apple Watch Edition38mm42mm
18ct Rose Gold with White Sport Band$10,000 (opens in new tab)$12,000 (opens in new tab)
18ct Yellow Gold with Black Sport Band$10,000 (opens in new tab)$12,000 (opens in new tab)
18ct Yellow Gold with Black Classic Buckle$15,000 (opens in new tab)
18ct Yellow Gold with Midnight Blue Classic Buckle$15,000 (opens in new tab)
18ct Yellow Gold with Bright Red Modern Buckle$17,000 (opens in new tab)
18ct Rose Gold with Rose Gray Modern Buckle$17,000 (opens in new tab)

Source: Apple (opens in new tab)

Derek Kessler is Special Projects Manager for Mobile Nations. He's been writing about tech since 2009, has far more phones than is considered humane, still carries a torch for Palm, and got a Tesla because it was the biggest gadget he could find. You can follow him on Twitter at @derekakessler.

99 Comments
  • Anybody who would pay $17,000 for an Apple watch is quite frankly, an idiot.
  • Clearly you are way too smart for this product.
  • Eh it's all relative. There's people that could never imagine spending 350 on a smart watch and there's people that 17,000 is a few hours of work.
  • I wish I was in that elite. My car was $18k. I couldn't imagine a watch costing just as much.
  • This insanity has to stop. These offerings and price points are out of line. What are we paying for? Tech that will be outdated in less than 12 months - all the framework of $349 to $17,000. Really??? Heck, an Asus smartwatch with a good looking leather band is less than $200. Really don't many of us have better and more pressing things to do with our money. I have been a very, very good customer of Apple over the last 15 years, but this shows me a different side of the Apple that may not be about improving our lives - just their already bloated bottom line.
  • I only have 17k, but I have two wrists! Heh... I'm getting the Space Gray Aluminum Sport and adding the black sport band.
  • this is probably what i will do if i get one, i wanted the black steel one but 1100 is just absolutely outrageous!
  • It stinks that the space gray aluminum model only comes with a black band. I'll have to shell out another $49 for the green band.
  • $17,000?! Geeze. Are they serious with these prices?? I guess luxury has a price but I'd never pay that kind of money for a watch.
  • But there are a metric shit ton of people who will. Sent from the iMore App
  • Actually there isn't.
  • Is
  • Where? Tell em I said hi..
  • Lol... I agree there are many people that pay 17k and more for watchs including myself. But along the lines of Rolex and so on. 9 out of 10 people that have 17k for a watch also have some brains. Paying 17k for a apple watch would be like paying Rolls Royce money for a Ford. This just adds to Apples' legacy of targeting people with more money then brains.
  • 17k for a watch that will be outdated and obsolete in 2-3 years. And watch as the crime of these sky rockets because it will be easy to see someone wearing one of these.
  • Yeah a ludicrous price for a watch that is technically already outdated with its pathetic battery life like every other smart watch on the market. Who wants to charge their 17k watch every damn night?
  • Perhaps you mean iDiot?
  • simple answer across the board, way too much! it figures the one i wanted costs $1099. i guess i'll either just skip it or get one of the aluminum ones and hope someone puts out a much cheaper aftermarket steel or aluminum band for it.
  • I am assuming they will release a new model annually, like the iPhones & iPads, and not have long breaks like the Apple TV and Mac Mini? I would consider one if there were not going to be a substantially better 2nd Gen in a year. But at these prices, I'll probably have to wait for the thinner, faster, longer battery life, better screen next generation.
  • I can imagine the outrage of the 5 people who spent $17k on a watch that had a new model release in a year....
  • You could see Apple really made some dumb choices here when even someone with an Apple Fanboy avatar doesn't seem sold to the watch yet.