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Here's more proof Apple is focusing on the iPhone 14 Pro this year

Iphone 14 Pro Silver True Depth
Iphone 14 Pro Silver True Depth (Image credit: FPT)

What you need to know

  • Multiple reports and rumors indicate the iPhone 14 Pro will be a much more serious upgrade compared to iPhone 14 this year.
  • Ming-Chi Kuo has again reiterated this in a new report.
  • He says that Apple will sell many more high-end iPhone models compared to previous years as a result.

A new report from Ming-Chi Kuo says that Apple's decision to focus on iPhone 14 Pro upgrades this year will result in a vastly higher shipment proportion compared to previous years.

In his latest note, Kuo writes that Apple's decision to only include its new A16 chip in the iPhone 14 Pro and Pro max will significantly boost "the shipment proportion of new iPhone high-end models in 2H22 to 55-60%," up from 40-50% in the past. That means that Apple's focus on the 'Pro' version of the iPhone is going to make more customers buy it.

Kuo says this will benefit high-end component suppliers of the iPhone including camera suppliers. Kuo is not the only insider reporting that Apple is favoring the iPhone 14 'Pro' this year. Multiple reports including several from Mark Gurman indicate Apple will not add a new chip to iPhone 14 this year, instead keeping the A15 from Apple's current best iPhone, the iPhone 13. This week he stated:

This year, for the first time since Apple starting designing its own processors, the company won't be upgrading the chip inside of its main new iPhone. This fall's entry-level iPhone 14 models will retain the A15 chip from last year, with only the Pro version getting a new A16 processor.

Other Pro-exclusive upgrades rumored to be on the way include a new always-on display to take advantage of the new Lock Screen customization in iOS 16, as well as an end to the notch in favor of a new hole-punch front-facing camera. By contrast, rumors indicate the iPhone 14 will be a much more modest upgrade. Neither version is expected to see any major design changes.

It's very clear from these and Kuo's latest report that the iPhone 14 Pro might be a much more appealing upgrade compared to recent years, conversely, he expects Apple's share of 'Pro' vs not Pro iPhones to be much more favorable compared to previous years.

Apple's iPhone 14 lineup is expected to ditch the iPhone 'mini' in favor of a new regular 6.7-inch Max version. If you can't wait or you're not interested in the new iPhone, these Prime Day iPhone deals will be a great shout next week.

Stephen Warwick
Stephen Warwick

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.