How to buy the iPhone 12 and iPhone 12 Pro in the U.S.

Apple Iphone 12 Color Blue
Apple Iphone 12 Color Blue (Image credit: Apple)

How to buy the iPhone 12 and iPhone 12 Pro in the U.S.

Best answer: The best way to buy the iPhone 12 or iPhone 12 Pro is directly from Apple's online store or the Apple Store app; however, carriers and other retailers do carry the iPhone 12 and iPhone 12 Pro.The new standard in iPhone: iPhone 12 (From $799 at Apple)Lidar upgrade: iPhone 12 Pro (From $999 at Apple)

Preordering from Apple directly is the fastest, most reliable way to get your iPhone 12 or iPhone 12 Pro

Preorders for the iPhone 12 and iPhone 12 Pro start at 5:00 AM PST/8:00 AM EST on October 16. I recommend going directly through as the fastest way to preorder your new iPhone. The reason I suggest going through Apple is that the company has more stock than a carrier like AT&T or Verizon, as well as electronics sellers like Best Buy and Walmart.

I also recommend having both the Apple Store app and up and ready so that, if one fails, you've got the other right in front of you.

Preordering an iPhone can be a complex process, especially if you're trying to make sure you get one on day one. We've preordered a lot of iPhones and have a few tips to help you prepare for the process.

How much is each model?

The iPhone 12 comes in three different storage sizes — 64GB, 128GB, and 256GB — which all increase in price. Additionally, the iPhone 12 comes in five color options — white, black, PRODUCT(RED), blue, and green but the color doesn't change the price at all.

iPhone 12 options

  • iPhone 12 64GB - $799.00
  • iPhone 12 128GB - $849.00
  • iPhone 12 256GB - $949.00

The iPhone 12 Pro also comes in three storage sizes, but starts with double the storage — 128GB, 256GB, and 512GB. The iPhone 12 Pro comes in four different colors — graphite, silver, gold, and pacific blue — but don't worry, color doesn't change the price here, either.

  • iPhone 12 Pro 128GB - $999.00
  • iPhone 12 Pro 256GB - $1,099.00
  • iPhone 12 Pro 512GB - $1,299.00

What about carrier options?

You can order the iPhone 12 and iPhone 12 Pro from major carriers AT&T, and Verizon. Their no discount on the base price of the phone, but depending on your plan, different carriers have different payment options. If you feel more comfortable with one of the carriers, here's where you can buy a new iPhone 12 or iPhone 12 Pro.



Other retailers

You can also order the new iPhone 12 and iPhone 12 Pro at Best Buy, either unlocked for starting at $799.99 or along with a plan from AT&T, Verizon, and Sprint.

Walmart is also taking orders for the iPhone 12 and iPhone 12 Pro, but only through either AT&T or Verizon, so you'll need to go through one of those carriers if you want to use Walmart.

Luke Filipowicz
Staff Writer

Luke Filipowicz has been a writer at iMore, covering Apple for nearly a decade now. He writes a lot about Apple Watch and iPad but covers the iPhone and Mac as well. He often describes himself as an "Apple user on a budget" and firmly believes that great technology can be affordable if you know where to look. Luke also heads up the iMore Show — a weekly podcast focusing on Apple news, rumors, and products but likes to have some fun along the way. 

Luke knows he spends more time on Twitter than he probably should, so feel free to follow him or give him a shout on social media @LukeFilipowicz.