The new displays for the Apple Watch launch will be going up on Friday, April 10 — the same day that in-store try-on appointments and Apple Watch pre-orders begin. The hexagonal grid of circles is meant to evoke the circular icons and grid layout of the Apple Watch app launcher.
As described by 9to5Mac:
Apple has had a history of installing both flashy and minimalist displays for new device launches, though it's clear from this reported display that Apple's pulling out all the stops for the Apple Watch launch.
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Derek Kessler is Special Projects Manager for Mobile Nations. He's been writing about tech since 2009, has far more phones than is considered humane, still carries a torch for Palm, and got a Tesla because it was the biggest gadget he could find. You can follow him on Twitter at @derekakessler.