Indefatigable Giz and the 8-Hour Sync of Doom

When Gizmodo honcho Brian Lam found out via Twitter that one of his readers was experiencing a brutal 8-hour iPhone sync, he did what any EiC worth his postings would do: secured time-lapse video! To put 8 painful hours fully into perspective:

That's a full night of sleep. That's a full day of high school. That's longer than it takes to fly cross country, or drive from SF to Los Angeles. After seeing this video, I stopped complaining and tried to figure out what caused Brandon's problem with him.

Heck, it's a wait in an launch day Apple Store line! They tried syncing via a MacBook Air and an iMac, and even switched out cables, but the 74 App sync just wouldn't -- indeed couldn't! -- be tamed.

Atypical? For certain. Incredible? Pretty much. If it were us? We'd probably nuke the thing, bury it upside down, cover it in concrete, and salt the earth -- then politely ask Steve Jobs to start over...

Luckily, my longest sync has probably never topped 5 minutes. What about you? What's your longest sync been to date?

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.