Elon Musk kills Twitter's new verification checkmark hours after launch

Twitter' new official tag
Twitter's new official tag (Image credit: Esther Crawford / Twitter)

Well, that idea didn't last long.

In addition to rolling out the new Twitter Blue, Wednesday was also a day that Twitter rolled out a new "Official" gray checkmark to accounts the company had deemed verified on the social media platform. The move seemed to be a way to differentiate the blue checkmark, which people could simply pay for, from accounts that were truly verified to be the person or business it said it was for.

The move, argued by many, only brought even more confusion to the platform. Chief Twit Elon Musk seems to have agreed. Marques Brownlee originally took to Twitter to share that he was seeing both the blue and gray checkmark on his account at first, but then saw the new "Official" badge disappear.

Musk replied to MKBHD's tweet saying simply "I just killed it."

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It's all blue checkmark here on out

With the quick death of the "Official" checkmark, we're back to everyone being verified with a blue checkmark. However, with the launch of the new Twitter Blue subscription product, anyone who pays for the service will now get a blue checkmark.

This has caused a wave of impersonation accounts to pop up on the social media platform. Musk says that the blue checkmark will, over time, inherently ensure authenticity through a few things. In a Twitter Spaces where he answered questions from users and advertisers, Musk said that, between verifying a phone, credit card, and requiring the user to pay $8 per month, it will be able to rid Twitter of impersonators and bad actors quickly.

That remains to be seen. Right now, the chance for impersonators passing off as notable figures or companies for $8 is high. We'll see if Twitter is able to respond and  not only shut these accounts down quickly but prevent them from simply creating another account over and over again. That's the Twitter we're used to right now.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.