What you need to know
- The unveiling and launch dates of the iPhone 12 remain a mystery.
- A new DigiTimes report says it is to be unveiled as scheduled in September.
- DigiTimes also says the pricing of the iPhone 12 will be crucial to help it gain momentum in the market.
A new report from DigiTimes says Apple's iPhone 12 is to be unveiled "as scheduled" in September of this year.
According to the report:
The report is a part of a wider comment on how the pricing of the iPhone 12 is "crucial to igniting buying momentum in 2H20." From the report:
The report is more interesting, however, in noting that the iPhone 12 appears to be on track, at least according to DigiTimes, for a September unveiling. This would not preclude a release date later in the year. The most recent report suggested that Apple will announce the new iPhone in October, due to COVID-19. Obviously, these two reports directly contradict each other regarding an iPhone 12 announcement. It is certainly possible that Apple might announce the phone on time in September, but delay the actual launch of the phone until later in the year. Due to the COVID-19 pandemic, everything seems pretty uncertain at the moment, however, a running theme consistent throughout the year has been that the iPhone 12's development, prototyping, and more have all been delayed because of travel restrictions and supply chain disruption.
A report at the beginning of July notes that the iPhone 12 was at one time delayed until 2021 following disruption earlier this year, but that Apple has aggressively battled to get the release back on track.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9