The iPhone 12 and it's smaller sibling, the iPhone 12 mini, are both available in five breathtaking colors, including an all-new deep blue. These phones are identical in every other way, other than the screen size and battery life. You can go traditional and select the black or white model or try one of the new shades featured for this model. Whatever you choose, make an iPhone 12 color selection that matches your personality.

iPhone 12 in blue

Feeling really blue: Blue iPhone 12

Staff Favorite

Whether you call it blue or dark blue, this hue is our favorite for the iPhone 12. Sure to stand out in a crowd, this blue iPhone 12 will turn heads for years to come.

From $699 at Apple
iPhone 12 in white

Add colors with cases: White iPhone 12

The iconic white iPhone color is always a great choice, no matter the season. The white color looks especially great paired with certain cases.

From $699 at Apple
Iphone 12 Black Final

The first: Black iPhone 12

The first iPhone featured a black hue. If you're the type of person that doesn't like change, this is probably the iPhone 12 for you. You can't go wrong!

From $699 at Apple
iPhone 12 in green

A minty-fresh take: Green iPhone 12

For the second year in a row, Apple's offering its everyday iPhone in green. If you're feeling especially lucky, here's the handset for you.

From $699 at Apple
Iphone 12 Red Final

With a purpose: (PRODUCT)RED iPhone 12

Every iPhone 12 (PRODUCT)RED purchase contributes directly to the Global Fund to fight AIDS. That's right! You can get a new phone and make a difference too.

From $699 at Apple

New kid

In recent years, Apple has introduced at least one fresh color for its iPhone or iPhone Pro lineup. For 2020-21, that color is blue. The darkest blue color to date for any Apple handset, this choice is a bold one for whoever decides to take the challenge!

iPhone 12 in blue

Blue iPhone 12

In 2020, go bold. You have nothing to lose. Just be prepared for the oooohs and ahhhs!

Always a winner

The (PRODUCT)RED iPhone is always easy to recognize with its beautiful crimson perfectly surrounding the iconic Apple logo on the back of the device. On the iPhone 12, things are even better next to the dual-camera system that adds another layer of perfection.

Every iPhone 12 or iPhone 12 mini (PRODUCT)RED purchase now contributes directly to the Global Fund to combat COVID‑19.

Iphone 12 Red Final

(PRODUCT)RED iPhone 12

Red is nice. (PRODUCT)RED is even nicer!

A safe choice

You can't go wrong with the iPhone 12 color in white. Perhaps it's not the sexiest version out there, but that's OK. It's just as powerful as all the others. However, a white iPhone 12 will look especially gorgeous in some of the best iPhone 12 cases.

iPhone 12 in white

White iPhone 12

Whether you're buying the white model to go with your winter attire or wish to stand out in the spring, this iPhone color is as impressive as it always has been.

A safe choice part two

If a white iPhone isn't your thing, but you still want to go with a safe choice, this is the one. Call it black, space black, or space gray, Apple has always produced a dark iPhone color. This year's choice with the iPhone 12 is perhaps the nicest to date.

Iphone 12 Black Final

Black iPhone 12

There's nothing quite as impressive and iconic as a black iPhone. Whether this is your first black iPhone or fifth, you can't go wrong with this choice.

Looks like spring

You'll never be sad with the green iPhone 12. This model will always keep a smile on your face, more of a cross between traditional green and white.

iPhone 12 in green

Green iPhone 12

Is this the riskiest iPhone 12 color? Perhaps, but that doesn't necessarily mean it's not the choice for you. Happy shopping!

What's your favorite?

For Apple's latest flagship device, you can choose from five beautiful colors. Each one appeals to a certain audience and demographic, but they're all good colors, and it really just depends on what you're looking for.

Our favorite is the all-new blue version, which is slightly different than the Pacific Blue iPhone 12 Pro and iPhone 12 Pro Max, but still gorgeous in its own right. It's more of a deep navy blue, and it will surely stand out. Plus, it's the most obvious choice for showing off to others that you have the latest iPhone!

If you're looking for something a little bit more traditional, you can't go wrong with the iPhone 12 in white or black. Either of these colors will still turn heads and look terrific with one of the new iPhone 12 MagSafe cases. Still undecided? That's when you select the green or PRODUCT(RED) versions, which can definitely be more bold or unique. The PRODUCT(RED) iPhone 12 would also match perfectly with a PRODUCT(RED) Apple Watch Series 6!

Happy shopping, and enjoy your new iPhone!

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