What you need to know
- There's a new iPhone 12 Pro concept ad on YouTube.
- This time we get to see more of the rumored Navy Blue color.
- You'd be crazy to choose any other color this year.
We still don't yet know for sure whether Apple's iPhone 12 and iPhone 12 Pro announcements will come in September or October, but whenever they arrive I'm really hoping the rumored Navy Blue color is real. Because if this concept ad is anything to go by, it's going to be the only color anyone should be buying.
Shared to YouTube by ConceptsiPhone, this 35-second ad shows a Midnight Blue iPhone 12 Pro as well as the rumored LiDAR Scanner. One thing that might be more wishful thinking than anything is the inclusion of a smaller notch – unfortunately, that may not be in the cards this time around.
Rumors of Apple's iPhone 12 and iPhone 12 Pro being pushed into October all stem from the COVID-19 pandemic and the impact it has had on Apple's prototyping and manufacturing processes. But regardless of when the announcements happen, we don't know whether an in-person event will be possible given social distancing requirements. If Apple's WWDC 2020 event is any indication we've nothing to fear from the whole thing being online, though.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.
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