UPDATED: iPhone 3G in the USA: Full Price for You!

Hot on the heels of O2 in the UK offering FREE iPhones, and T-Mobile in Germany offering ONE Euro-buck iPhones, AT&T waddles up to the plate to remind these upstart old-worlders how a carrier is supposed to behave:
The company is treating the iPhone 3G pretty much just like any other phone in that people who are ineligible for upgrades have to pay the full, unsubsidized price for the phone. [...] AT&T hasn't specified what the unsubsidized price is.
Based on European conversions, however, let's expect that to push $700+
How do you know if you're eligible? AT&T continues to rock it old-school with nigh-impenetrable explanations.
UPDATE:
Anthony sent us in a note about his conversation with an AT&T rep who confirmed/added the following: Eligible upgrades get you the sweetheart deal within your existing contract, if not you may get the price, but with contract extension.
Hey AT&T, murky much? How about just posting a nice, clear, concise breakdown of the process per subscriber situation? Not Telco enough?
Check out the read link for the deets.
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.