Creative Strategies in general and Carolina Milanesi and Ben Bajarin in specific do amazing work when it comes to putting numbers to Apple and other industry trends. In other words, where discussion so often revolves around opinions informed and otherwise, they bring the data. Case in point, how and why people spend money on apps.
But, not surprisingly:
You can, of course, choose to view this as iPhone owners being more foolish or reckless with their money, but from an app vendor point-of-view, none of that matters. You can also argue that, in aggregate, the bigger Android market share results in value at scale.
Still, despite Android being the market leader by combined volume, Apple remains the profit leader, and many apps and services still launch iPhone-first, and some remain iPhone-only.
The reasons for that are complex, as the survey points out.
I've come to view paid apps as an investment. I want a specific feature or service and I pay to make sure the developer can keep it available and updated long term.
It's like paying to see a movie not just because you want to see the movie, but because you want to support the artists who made it in hopes they'll keep making sequels and other movies for you to enjoy. (Substitute songs, books, or whatever else you choose to spend money on.)
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.