What you need to know
- iPhone users spent an average of $138 on apps in 2020.
- That was a 38% increase when compared to 2019.
People are spending more on apps on the iPhone, and it is only expected to increase.
According to new data from Sensor Tower, the average amount of money spent in apps on the iPhone in the United States was $138 per user in 2020, a 38% increase when compared to 2019. The report specifically focused on spending on in-app purchases and premium apps.
The trend is global, as many people turned to their smartphones for entertainment during the pandemic.
According to the data, Games, Entertainment, Photo and Video, Social Networking, and Lifestyle were the top five cash cows for developers.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.