Why iPhone X, iPad Pro won display of the year awards
It's easy to take Apple displays for granted these days. They all look almost the same and they all look great. But that's due to the incredibly hard work of Apple's display team, from the silicon to the color calibration. And it hasn't gone unnoticed.
The Society for Information Display:
The 2017 iPads Pro, with ProMotion:
ProMotion really has to be experienced to be appreciated. Not only does it make scrolling look even better, it makes 24fps movies look the way they were meant to. Like TrueTone before it, once you see it, you want it on everything.
That's how you push forward the state-of-display-art.
And iPhone X:
One of the biggest misunderstandings/misinformation of the last year was that iPhone X just had a "Samsung display". It was repeated over and over again. But it's like saying Apple's A-series are just "Samsung or TSMC chipsets", or calling the iPhone just a "Foxconn phone".
Apple's display team did a tremendous amount of work on the raw OLED, sourced from Samsung, just as they've always done a tremendous amount of work on the raw LCD sourced from other vendors over the years.
Both awards are very well deserved.
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.