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Another analyst says the iPhone 14 Pro is getting a price hike

iPhone 14 render
iPhone 14 render (Image credit: Jon Prosser x RendersByIan)

Another analyst has jumped on the train of growing people who think the iPhone 14 Pro and iPhone 14 Pro Max are going to be more expensive.

In an investor note seen by Ped30, Wedbush analyst Daniel Ives talked about what the firm expects from the iPhone 14 lineup that is expected to be announced at an event in September. Ives says that they are still expecting Apple to build about 90 million units "out of the gate," echoing analysis from other analysts.

In addition to his projections around builds, Ives also echoed rumors that Apple will increase the price of the iPhone 14 Pro and iPhone 14 Pro Max by $100. He also hinted that the price increase would only be for the Pro models and that the regular iPhone 14 would still start at $799 with the expected iPhone 14 Max at $899.

In particular we believe Apple is expecting another heavy iPhone Pro and Pro Max mix shift which is a clear positive for ASPs heading into FY23. While the base iPhone will stay at the same price we believe a $100 price increase on the iPhone 14 Pro/Pro Max is likely in store given component price increases as well as added functionality on this new release.

What can we expect from Apple's September event?

Apple is expected to host an event in September where the company is expected to reveal its new iPhone 14 lineup. The company, in a new addition to the lineup, is expected to drop the iPhone mini in favor of a new iPhone 14 Max. Basically, Apple is betting on people who want a big iPhone without the price of an iPhone Pro Max.

In addition to the announcement of the iPhone 14 lineup, the company is expected to announce the Apple Watch Series 8 and AirPods Pro 2.

If none of that sounds of interest to you but you're in the market for an iPhone right now, check out our coverage of the Best iPhone in 2022 (so far).

Joe Wituschek
Contributor

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.