Google is so desperate for iPhone owners to buy Pixel Fold that it'll pay top dollar for your old Apple phone
Google really wants people to switch.
Looking at Google's Pixel Fold and wishing that Apple would make its own iPhone bend in the middle? That isn't going to happen any time soon it seems, but Google is making it extremely tempting to jump ship and get that Pixel Fold instead of waiting.
Trading in your old iPhone for a brand-new Pixel Fold could be the way to go if you're keen to see what all the fuss is about, it seems. Google is offering some big trade-in values if you're carrying around a flagship iPhone — and it's paying so much that even the Pixel Fold's $1,799 asking price suddenly seems less daunting.
The insane trade-in values only seem to apply to Apple's best iPhones, though. Trade in an older model like the iPhone 12 and things are much less impressive.
Big money trade-ins
How badly does Google want you to buy a Pixel Fold? Well, trading in an iPhone 14 Pro Max will get you $950 towards the new foldable, while an iPhone 14 Pro gets you $900. The iPhone 14 Plus is worth a cool $750, although the base iPhone 14 is oddly worth just $350.
To put that into perspective, depending on which model you're trading in you could lose just $99 on the price that you paid.
The iPhone 13 Pro Max is worth $900, which is impressive, as is the $850 Google will give you for a vanilla iPhone 13 Pro. But as Macworld points out, all of these prices are only offered if you buy a Pixel Fold — choose something like the Pixel 7 and you'll get much lower trade-in prices, unfortunately.
If you do go the Pixel Fold route it's worth remembering that it won't actually arrive until June 27, so it'll still be a little while before you get to play with your new toy.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.
And folks thought I was crazy for paying what I did for the 14PM.
I’m not going to pay that amount for an iPhone so you know I’m not paying that for a Google device. Not happening.
Pixel fold will be more than half off after a month or two.