iTunes previews hit the 90 second mark

By Brian Tufo
last updated

About a month ago we told you that iTunes previews were set to increase to 90 seconds, well last night Apple started rolling some of those 90 second previews out in iTunes.

Any song that is over 2 minutes and 30 seconds will allow you to preview 90 seconds of the song to better help you with making the decision to purchase the song. Previously all previews were only 30 seconds and many songs had previews in odd places that did not even allow users to experience much vocally to be able to tell if they would be interested in purchasing that song. Now users will have a larger scope to use to judge the quality of songs utilizing this new iTunes feature.

Not every song over 2 minutes and 30 seconds has the new 90 second previews available yet but they should be rolling out more and more. Also songs of less than the above mentioned time will be stuck with the original 30 second previews.

Are you excited to now have the ability to hear more of a song before making a purchase or were you perfectly content with the 30 second previews?

[ 9To5 Mac ]

Brian Tufo
7 Comments
  • My suspicion is that it will drop my purchasing of new music, but I'll be happier with the music I end up buying.
    Some of the new music I got, it always seemed to me that the samples were like movie trailers. All the good parts are in the sample, and when you finally get it, it's a turd.
    So the larger the trailer, the more likely you'll see it's a turd and not buy.
  • This might stop me from having to use YouTube to hear enough of the song to like it.
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  • Why not just give us all free iTunes music! 99c - $1.39 or whatever for a song is ridiculous!
  • I wouldn't say $1 for a song is bad. Artists need to pay bills as well and if people don't but their music they won't make music anymore. Also I'd rather buy 1 song for $1 then buy a whole album for $10+ that only has 1 or 2 good songs on it.
  • The $1 [Area of] pricing is an okay fit. A physical copy of an album usually has ABOUT 15, maybe 20, songs in it, and it's price is $20 dollars. So in my opinion, it's reasonable they ask $.69 $.99 and $1.29 per song.
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