Iphone Se 2020 Home ButtonSource: iMore

What you need to know

  • J.P Morgan has raised its AAPL target share price.
  • That's because of the potential of the iPhone SE.
  • They believe it has potential in emerging markets thanks to its price tag.

J.P. Morgan analyst Samik Chatterjee has raised his AAPL target share price to $365 dollars.

As reported by MarketWatch:

J.P. Morgan analyst Samik Chatterjee lifted his price target on Apple Inc.'s stock AAPL, +0.43% to $365 from $350 on Thursday, writing of his optimism for the lower-cost iPhone SE's potential in emerging markets.

Chatterjee notes that Apple "has struggled to date to build a material presence in India on account of premium price positioning as well as other drivers." Apple's iPhone's in the country are usually subject to hefty tariffs because they aren't made in the country. Apple's increased manufacturing presence in the country is helping to change that, as it the iPhone SE's very attractive price tag.

Chatterjee estimates that if Apple can capture "roughly half" of the 30 to 35 million opportunities, it could translate to "215 million steady annual replacement run-rate for iPhones globally", thought to be worth $7 million in revenue.

Chatterjee retained his overweight rating on Apple's stock and raised the target price from $350 to $365. After a February high of $327, Apple's share price fell sharply in the face of the coronavirus pandemic and warnings that it would not meet its Q2 revenue guidance. It fell to a low of $224, however at the time of writing is trading at $318.11, recovering much, but not all, of its COVID-19 slide.

Apple is continuing to tap into its Indian market, recently offering customers the option to customize their Macs before purchasing through Authorized Resellers.