Just 2% of Americans say Apple TV+ has the best original content available

Tim Cook Apple TV+
Tim Cook Apple TV+ (Image credit: Apple)

What you need to know

  • Just 2% of Americans say Apple TV+ is the top dog in terms of the best original content.
  • Netflix won out with a massive 39% of the vote.

Apple TV+ continues to pick up new content but it doesn't seem to be doing it quickly enough for some people. In fact, just 2% of Americans said that Apple's streaming service has the best original content when asked by a new Morgan Stanley Survey.

Reported by Variety, the survey included more than 25 different streaming services of which 18 were paid-for offerings. 3,100 adults were asked which streaming service had the best original content, with Netflix coming out as the winner with 39% of the overall vote. Apple TV+ accounted for just 2% with Amazon Prime, Disney+, and HBO Max all sitting above it in the chart.

26% of those asked said they didn't know, according to the report.

Morgan Stanley Best Original Content 2021 Table

Morgan Stanley Best Original Content 2021 Table (Image credit: Morgan Stanley Research)

Notably, the same report also discovered that the average household also now pays for 2.5 streaming services – a number that shows a steady upward trend in recent years.

According to the Morgan Stanley survey, the average U.S. household now pays for 2.5 streaming-video services — up from 2.3 in 2020 and 1.8 in 2019. Among consumers who subscribe to any SVOD service, the average increases to 3-5 services. The analyst firm estimates that there were more than 300 million streaming subscriptions in the U.S. as of year-end 2020.

With Apple signing new shows, movies, and documentaries seemingly weekly it will be hoping for a better return the next time this survey is reported on!

One of the 2%? Why not treat yourself to one of the best TVs for Apple TV you can find. Go on, you deserve it!

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.