Tim Cook Apple TV+Source: Apple TV+

What you need to know

  • Just 2% of Americans say Apple TV+ is the top dog in terms of the best original content.
  • Netflix won out with a massive 39% of the vote.

Apple TV+ continues to pick up new content but it doesn't seem to be doing it quickly enough for some people. In fact, just 2% of Americans said that Apple's streaming service has the best original content when asked by a new Morgan Stanley Survey.

Reported by Variety, the survey included more than 25 different streaming services of which 18 were paid-for offerings. 3,100 adults were asked which streaming service had the best original content, with Netflix coming out as the winner with 39% of the overall vote. Apple TV+ accounted for just 2% with Amazon Prime, Disney+, and HBO Max all sitting above it in the chart.

VPN Deals: Lifetime license for $16, monthly plans at $1 & more

26% of those asked said they didn't know, according to the report.

Morgan Stanley Best Original Content 2021 TableSource: Morgan Stanley Research

Notably, the same report also discovered that the average household also now pays for 2.5 streaming services – a number that shows a steady upward trend in recent years.

According to the Morgan Stanley survey, the average U.S. household now pays for 2.5 streaming-video services — up from 2.3 in 2020 and 1.8 in 2019. Among consumers who subscribe to any SVOD service, the average increases to 3-5 services. The analyst firm estimates that there were more than 300 million streaming subscriptions in the U.S. as of year-end 2020.

With Apple signing new shows, movies, and documentaries seemingly weekly it will be hoping for a better return the next time this survey is reported on!

One of the 2%? Why not treat yourself to one of the best TVs for Apple TV you can find. Go on, you deserve it!

Exclusive content

TV+ logo

Apple TV+

100% exclusive content for the price of a cup of coffee.

With TV+, you can watch well-produced, big-budget TV shows from famed directors, and starring award-winning actors and actresses across all your Apple devices and with up to six members of your Family Sharing group.

We may earn a commission for purchases using our links. Learn more.