Justin Long forgets he's a Mac, shills for Intel instead

Intel logo
Intel logo (Image credit: Intel)

What you need to know

  • Actor Justin Long has appeared in a new Intel ad comparing Mac and PC.
  • Long spent years as part of Apple's "Get a Mac" ad campaign.

Justin Long has appeared in a new Intel ad that tries to claim that Apple's M1 processors are somehow lacking compared to Intel's. And yes, this is the same Justin Long that spent years playing a Mac in the infamous "Get a Mac" ads.

The ad, part of a larger collection, sees Long compare Apple's Mac computers with those from the likes of MSI and Lenovo. He also proudly proclaims that "no-one games on a Mac." So yeah. There's that.

At least one of the ads even opens like those "Get a Mac" ads, so there's little doubt that Intel's marketing firm and Long know what's going on here. We've already come to the conclusion that Intel has no shame over its attempts to deal with the way Apple silicon blows it out of the water. Now it's taking things a step further.

The fact that Long claims he's "just a real person" doing a "real comparison" between Macs and PCs are laughable and insulting to anyone watching. Unless Long didn't get paid to do the ad, of course. In which case I'll eat my Mac mini. While wearing Jon Prosser's eyebrows.

Other wonders from Long and Intel include the fact that Macs don't have touchscreens. Top stuff.

Ignoring this madness for a moment, can I interest you in one of the best Macs Apple has ever made? Yep. Apple M1 included so, you know. It won't burn anything within a 3ft radius or be brought to its knees by the most menial of tasks.

Oliver Haslam
Contributor

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.

1 Comment
  • The silly part is none of the supposed deficiencies on the Mac have any relation to the processor that's in them. Intel based Macs didn't have touch screens, a rainbow of colors, foldable formats. No-one gamed on Intel Macs either. ( 😁 ). They're not making the point that PCs are better than Macs because of Intel. The only 'processor' related point is the multi-monitor support. This is the first iteration of Apple silicon for Macs. I imagine this will just light a fire under Apple to fix that little deficiency. It will be fixed. People don't by a Mac because it is Intel Inside, they buy it because it is a Mac. Maybe Intel should make an ad about how much better they are than AMD or ARM. Oh yea, right.