What you need to know
- Kanye West held a second listening event for his new album Donda recently.
- The event was live-streamed on Apple Music.
- According to reports it pulled a record 5.4 million viewers and generated $7 million from in-person merch sales.
A new report says that Kanye West's second Donda live stream even on Apple Music smashed his own previous record for a live streaming event.
According to Billboard, the second livestream on Thursday, August 5, drew in 5.4 million viewers and generated a staggering $7 million from in-person merchandise sales at the event. As Billboard notes the viewing figures are more than double the current record for a Twitch live stream. Twitter hype was also reportedly at a massive high, generation 1.1 million during the event at its peak.
As previously reported Kanye's first Apple Music live stream set the new record for a live streaming event, eclipsing Gucci Mane and Jeezy's record of 1.8 million.
The merchandise figure also reportedly puts the event up there with Taylor Swift's 2018 Reputation tour, which grossed just under $7 million a show. Kanye had promised to debut his album following the first live stream on July 22, and again following the August 5 event, yet the album is still nowhere to be seen. Kanye's first event sent the internet into meltdown, from our previous report:
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9