What you need to know
- Kanye West held a listening event in Atlanta for his new album 'Donda' on Thursday night.
- West has nearly two hours late and didn't speak at all during the show.
- Now his album is nowhere to be found, and the internet has gone into meltdown.
Kanye West held a listening event for his new album Donda which was live-streamed exclusively on Apple Music on Thursday night, however, his bizarre appearance at the show, and the fact his album is nowhere to be seen seems to have set the internet on fire.
As announced earlier this week, Kanye held an exclusive live event at the Mercedes-Benz Stadium in Atlanta in front of 42,000 people. It was also live-streamed exclusively on Apple Music.
.@kanyewest presents: #DONDA.
Watch it now, only on Apple Music.https://t.co/w5603YUviT pic.twitter.com/6OxhJBpdm9.@kanyewest presents: #DONDA.
Watch it now, only on Apple Music.https://t.co/w5603YUviT pic.twitter.com/6OxhJBpdm9— Apple Music (@AppleMusic) July 23, 2021July 23, 2021
Fans in the stadium and on the internet were left bemused, however, when the rapper showed up for the show at 9:50 pm EST, almost two hours late. USA Today reports that West walked around the stage for 48 minutes as his new album played (very loudly) through the stadium's speakers. West reportedly didn't speak at all during the event and then simply left.
As you can imagine Twitter was alight with comments, joking about the fact that Kanye was late and the strange nature of his performance. Stranger still, however, is that Friday has come without any sign of Kanye's new album actually appearing on Apple Music, or any other platform for that matter, which seems to have finally tipped Twitter over the edge:
Kanye in his hotel room trying to find the upload button on Spotify #DONDA pic.twitter.com/fEaxJlqk97Kanye in his hotel room trying to find the upload button on Spotify #DONDA pic.twitter.com/fEaxJlqk97— Bazinga (@BBingBBoom7) July 23, 2021July 23, 2021
Kanye's new album includes collaborations with Lil Baby, Travis Scott, and even Jay-Z. Some fans joked that this isn't the first time Kanye has kept fans in suspense, harkening back to the release of Jesus is King, which came out four weeks later than originally planned.
When new Kanye fans ask why the album hasn’t dropped yet #DONDA pic.twitter.com/pxaQUXXaTVWhen new Kanye fans ask why the album hasn’t dropped yet #DONDA pic.twitter.com/pxaQUXXaTV— Blake Launius (@BlakeLaunius) July 23, 2021July 23, 2021
This isn't the first time Kanye and Apple have made headlines, in August of 2020 the rapper claimed that he was foiled in filing his campaign ballot for the 2020 Presidential election on time because of a faulty iPhone alarm.
As the man himself once said; "you should be honored by my lateness."
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9