MacBook refresh brings faster processors, longer battery life and more
Apple has announced a refreshed MacBook that not only comes in a new color option but also has a faster version of Intel's Core M processor, and more. Rose Gold is now a color choice for those in the market for a new MacBook, and it still maintains the same slim 13.1mm profile it did previously. The processor is from Intel's sixth-generation Core M line, which ranges from 1.1GHz to 1.3GHz depending on configuration. In addition, the now-standard 8GB of memory has been bumped from 1600MHz to 1866MHz.
As for battery life, Apple is now saying the MacBook will last for up to 10 hours of web browsing and 11 hours of continuous movie playback. The updated MacBook's will be available from Apple's online store starting April 19, and will hit retail location on April 20. Prices will range from $1,299 to $1,599 depending which configuration you opt to purchase.
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Apple Updates MacBook with Latest Processors, Longer Battery Life & New Rose Gold Finish
CUPERTINO, California ― April 19, 2016 ― Apple® today updated MacBook® with the latest Intel processors, improved graphics performance, faster flash storage and an additional hour of battery life, making the thinnest and lightest Mac® better than ever. Featuring an all-metal unibody enclosure, MacBook is now available in four aluminum finishes — gold, silver, space gray, and for the first time on a Mac, a gorgeous rose gold. With a stunning 12-inch Retina® display, highly responsive full-size keyboard, Force Touch trackpad, versatile USB-C port and all-day battery life in a design that is just 2 pounds and 13.1 mm thin, MacBook is the future of the notebook.
"MacBook is the thinnest and lightest Mac we have ever made and it's our vision for the future of the notebook," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "Customers are going to love this update to MacBook, with the latest processors, faster graphics, faster flash storage, longer battery life and a beautiful rose gold finish."
The updated MacBook features sixth-generation dual-core Intel Core M processors up to 1.3 GHz, with Turbo Boost speeds up to 3.1 GHz, and faster 1866 MHz memory. New Intel HD Graphics 515 deliver up to 25 percent faster graphics performance, and faster PCIe-based flash storage makes everyday tasks feel snappier — from launching apps to opening files.* And now with up to 10 hours of wireless web browsing and up to 11 hours of iTunes® movie playback, MacBook is the perfect notebook for all day, on-the-go computing.**
MacBook comes with the incredibly small and versatile USB-C port for charging, data transfer and video output in a single connector that is one-third the size of a traditional USB port. Following the introduction of USB-C on MacBook, the ecosystem of Apple and third-party USB-C accessories has continued to grow, giving users added flexibility and capability.
With no moving parts or vents, MacBook is entirely fanless for silent, efficient performance. Designed for the wireless world, MacBook is equipped with the latest wireless technologies, including built-in 802.11ac Wi-Fi and Bluetooth 4.0 for fast wireless connectivity. It is perfect for tasks like streaming content from your MacBook to your Apple TV® using AirPlay®, exchanging files quickly using AirDrop® or using wireless headphones.
Apple also today made 8GB of memory standard across all configurations of the 13-inch MacBook Air®.
Every new Mac comes with OS X® El Capitan, the latest version of OS X that refines the Mac experience and improves system performance. El Capitan builds on the groundbreaking features and beautiful design of OS X Yosemite, with updates to window management, built-in apps and Spotlight® search, and performance improvements to make everyday activities — like launching and switching apps, opening PDFs and accessing email — faster and more responsive.
iMovie®, GarageBand® and the suite of iWork® apps come free with every new Mac. iMovie lets you easily create beautiful movies and you can use GarageBand to make music, or learn to play piano and guitar. The iWork suite of Pages®, Numbers® and Keynote® makes it easy to create, edit and share stunning documents, spreadsheets and presentations. Pages, Numbers and Keynote for iCloud® let you create a document on iPhone® or iPad®, edit it on your Mac and collaborate with friends, even if they are on a PC.
Pricing & Availability MacBook is available through Apple.com starting today, and in Apple's retail stores and select Apple Authorized Resellers starting tomorrow. MacBook comes with a 1.1 GHz dual-core Intel Core m3 processor with Turbo Boost speeds up to 2.2 GHz, 8GB of memory and 256GB of flash storage for $1,299 (US), and with a 1.2 GHz dual-core Intel Core m5 processor with Turbo Boost speeds up to 2.7 GHz, 8GB of memory and 512GB of flash storage for $1,599 (US). Configure-to-order options include a 1.3 GHz dual-core Intel Core m7 processor with Turbo Boost speeds up to 3.1 GHz. Additional technical specifications and accessories are available online at www.apple.com/macbook.
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Jared started off writing about mobile phones back when BlackBerry ruled the market, and Windows Mobile was kinda cool. Now, with a family, mortgage and other responsibilities he has no choice but to look for the best deals, and he's here to share them with you.
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Wahahaha! Shallow pockets?! $1299 is not the least bit shallow, my friend!