The man behind Evernote is making a new video chat app

How to make a FaceTime call on iPhone, iPad, or Mac
How to make a FaceTime call on iPhone, iPad, or Mac (Image credit: iMore)

What you need to know

  • Mmhmm is a new company founded by the man behind Evernote.
  • Mmhmm is working on a new video chat app.

Phil Libin might not be a name many are familiar with, but there's a good chance you've heard of his company. Libin created Evernote and now he's at it again with a new company he calls Mmhmm. And it's making a video chat app.

Ignoring that name for a moment, the new company wants to be what Bloomberg calls a "souped-up video communications service." The company has already raised 100 million from investors, too.

"Video has always been the most expressive way to communicate, but it hasn't been the easiest," Libin said. Mmhmm wants to change that by building on the pandemic ubiquity of video communications services like those run by Zoom, Microsoft Corp.'s Teams and Cisco's Webex. The growth of video communications tech is poised to create the foundation for a generation of new businesses, Libin said, likening the potential to the rise of smartphone-propelled companies like Instagram.

So what does Mmhmm do? Basically, it takes the video from your existing call via Zoom and whatnot, and then fiddles with it in some way.

For example, Mmhmm gives a speaker the ability to keep talking in front of slides, newscaster style, rather than relying on a screenshare feature for presentations. The software also allows presenters to create text slides within the app, rather than importing them, and mix prerecorded messages with live discussions in a fluid way. Users can turn on a function that records their side of the video, allowing presenters to replay what they just said and interact with the clip, point by point.

There's no indication when any of this will be available, but with $100 million in the bank investors will want something soon. You can read more about the app, the company, and Libin himself over on Bloomberg.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.