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Apple TV 4K finally discounted to a price that makes sense

Apple TV 4K
(Image credit: Apple)

Amazon has chopped another chunk of cash off the Apple TV 4K, now bringing it down a further $10 to $119. That's a whole $59 off full price and only $10 more than its all-time low price during Amazon Prime Day. 

The shiniest streaming box

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Apple TV 4K | $179 now $119 at Amazon (opens in new tab)

That's now a $59 saving on the Apple TV, and very nearly brings it down to its previous lowest price. It's a solid streaming box with far more features than its rivals, and this discount brings it that little bit closer price-wise.

The Apple TV 4K has always been an oddity in the streaming market - while the likes of Amazon and Roku sell streaming sticks that plug straight into an HDMI port to give an unsmart TV smarter credentials, Apple stuck with a more traditional streaming box. It also tends to come at a higher price than its rivals, with over a $100 premium.

Is the Apple TV 4K worth buying? For most, maybe not. For those who need extra oomph when they stream, however, it most definitely is. It handles surround sound better than any other streamer we've played with, featuring support for the full gamut of Dolby options. Dolby Vision support is available, and it sings when hooked up to a top-quality TV and sound system.

There's also support for Apple Arcade on board, turning the Apple TV 4K into a defacto gaming box. It'll connect up to most forms of Bluetooth controller, or you can always grab the Apple-certified Steel Series Nimbus+, which can be had for $60 on Amazon (opens in new tab). It's not going to play any AAA games or be any kind of reasonable competition to the big two, but it'll be a suitable time waster should you find that gaming itch needs scratching.

If you'd like to see more of the best deals and sales on Apple TV, then we've got you covered. Just remember to grab an Apple TV+ subscription - it's only $4.99 a month (opens in new tab), and the Apple TV 4K doesn't feel complete without it.

Tammy Rogers
Tammy Rogers

As the Buying Guides and Deals writer for iMore, Tammy puts over a decade of experience in finding the best prices of Apple products to work, helping you save money on the equipment that you want. An audiophile at heart, she loves all things audio and visual, but you’ll also find her drooling over the latest Macs and MacBooks. With a Masters in screenwriting, Tammy likes to spend her free time writing feature-length and TV screenplays or driving digital cars around virtual circuits, to varying degrees of success. Just don't ask her about AirPods Max - you probably won't like her answer.