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New ads showcase the video capabilities of the iPhone 13 Pro

Iphone 13 Pro Detectives Cinematic Mode
Iphone 13 Pro Detectives Cinematic Mode (Image credit: Apple TV+)

What you need to know

  • Apple has released a slew of new iPhone 13 Pro ads.
  • Each ad highlights one of the new features added with the latest pro iPhone.
  • The ads showcase Cinematic mode, low light performance, and optical zoom.

Apple has released three new ads that show off the video capabilities of the iPhone 13 Pro.

From Cinematic mode to low light performance to optical zoom, each video highlights a different feature that was added with the company's latest Pro iPhone.

You can check out each of the new videos below:

Detectives | Cinematic mode

Shift the camera's focus automatically, manually and even after you've shot. Cinematic mode on iPhone 13 Pro. Hollywood in your pocket.

Basement | Advanced low light video

Capture more detail with improved low light performance on iPhone 13 Pro. Hollywood in your pocket.

Pavel | 3x optical zoom

Add even more drama to your movies with 3x optical zoom on iPhone 13 Pro. Hollywood in your pocket.

In addition to the above features, the iPhone 13 Pro also added a ProMotion 120Hz display, longer battery life, and a faster processor.

If you're trying to figure out which iPhone is best for you, check out our comparison between the iPhone 13 vs iPhone 13 Pro.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.

1 Comment
  • Wow! I don’t know how much they pay their marketing team, but they sure get their money’s worth!