New iPhone 9 concept ad reminds us how gorgeous Jet Black was

Jet Black iPhone 7
Jet Black iPhone 7 (Image credit: iMore)

What you need to know

  • Rumors have iPhone 9 being announced as soon as March.
  • The same rumors point to an iPhone 8-like design.
  • This new concept ad uses that information to create a gorgeous phone.

If all of the rumors turn out to be accurate, Apple will announce iPhone 9 as soon as next month. We've heard all about how it will look similar to iPhone 8 on the outside but with updated internals. And now a new concept ad shows us what all of that might mean.

The new concept comes via YouTube channel ConceptsiPhone and was created by Mauro Battino. I'm just going to slot it in right here so you can take it all in.

Sure enough, the ad shows us what looks very much like iPhone 8 but with an Apple A13 processor and new camera capabilities. But none of that is interesting to me. What really caught my eye was the idea of iPhone 7's Jet Black making an appearance this year!

Jet Black was only around for the iPhone 7 model because by all accounts it was difficult to make and it scratched as soon as someone looked at it in a funny manner. But my did it look amazing.

If Apple is indeed going back to Jet Black – and there's been no suggestion that it is – there could be a few people left wondering whether to skip this year's flagship models and go iPhone 9 instead. It looks that good.

Hopefully Apple has taken the time since the iPhone 7 issues to get scratching under control. If it has, and we do see another Jet Black iPhone; would you buy it?

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.