This new iPhone SE ad is all of us on new iPhone day!

iPhone SE 2020 Asphalt 9
iPhone SE 2020 Asphalt 9 (Image credit: iMore)

What you need to know

  • It's iPhone SE launch day!
  • Apple has a new ad out showing the joy of a good unboxing.
  • This is a longer version of a leaked ad we saw earlier.

Apple has shared a new iPhone SE ad via its UK YouTube channel that plays on the joy of unboxing a new iPhone. The ad is actually a longer version of one that we saw leaked last week.

The whole ad centers around someone receiving their new iPhone SE and sitting down to enjoy the unboxing experience. We even get a glimpse of one of the best parts – ripping off that protective film!

Check it out!

The all-new iPhone SE is now available for order online. Those who pre-ordered last week will be receiving their new handsets from today. Sound off in the comments if you're waiting (im)patiently for yours to land on your doorstep. And be sure to read our review while you wait!

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.