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Peloton CEO says that Fitness+ is a 'legitimization' of fitness content

Apple Fitness Plus Screens Appletv Ipadpro Applewatch Iphone11
Apple Fitness Plus Screens Appletv Ipadpro Applewatch Iphone11 (Image credit: Apple)

What you need to know

  • Peloton CEO John Foley says that Apple's Fitness+ service is a "legitimization" of fitness content.
  • He spoke about the announcement during the company's first investor meeting.
  • Peloton is not worried, however, in Apple cannibalizing their hardware business.

Reported by CNBC, Peloton CEO John Foley responded to Apple's announcement of its new Fitness+ service by saying that it has legitimized fitness subscription content.

Foley's remarks were made during the bike maker's first-ever investor meeting as a public company, and coincided with Apple's splashy unveiling of the fitness platform, which will allow users to access a catalog of workout videos on iPhones, iPads, or on an Apple TV that sync to an Apple Watch.

In the investor meeting, Foley said that, if Apple is focusing on fitness content, it proves that fitness subscriptions and content like Peloton offers is an important market.

"We're just digesting the announcement like everybody ... The biggest thing I will say is it's quite a legitimization of fitness content, to the extent the biggest company in the word, a $2 trillion company, is coming in and saying fitness content matters. It's meaningful enough for Apple."

Foley went further to say that Peloton isn't worried about Apple taking over their business. He specifically focused on the fact that, while Apple offers the service for its Apple Watch owners, consumers will still want the bikes and treadmills that Peloton is known for.

"They're not coming into that (hardware) category ... They're just going to be the content. And we think the special sauce, the magic, is our connected platforms and in order to work out at home you need a stationary bike if you're going to be biking, you need a treadmill if you're going to be running."

Fitness+ is a subscription service that allows you to access a library of video-led workouts that uses real-time-data from your Apple Watch. The service will cost $9.99 per month or $79.99 per year.

Joe Wituschek
Contributor

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.

4 Comments
  • I would think Peloton will be excited. If anything, it will lead to greater sales of their bikes and fitness equipment now that Apple’s Fitness+ plan exists.
  • It's certainly possible! While Fitness+ won't integrate directly with Peleton equipment, people who want that kind of integration may "upgrade" from Fitness+ into Peleton's own services in order to get that hardware/software integration.
  • Yea, Peloton is happy now. Wait until Apple does well, then they'll be suing for anti-trust, anti-competitive, misuse of monopoly and everything else.
  • It...is inevitable.