Apple TV+ continues to quietly grow into one of Apple's most-promising services. Whilst Apple has not shared any figures about just how many people might be using the streaming platform, one thing that is certain is that the service has enjoyed early momentum thanks to a generous bout of free trials given to basically everyone who has bought an Apple product in the time since the service went live. It's not uncommon to find an iPhone 12 or a new Apple TV that comes with a full year of TV+, and Apple has extended this indiscriminately for most users.
This week has seen many users finally told that their Apple TV+ free trial is coming to an end, I know I got my email, and plenty of you will have too. By default, subscriptions will simply renew at the rate of $4.99 a month, but July presents a major test for the service, as people decide whether to stick or twist with Apple TV+.
Today's poll (below) gives you the chance to answer that question, but before you do, here's what some of the folk at iMore had to say about Apple TV+:
I'm keeping Apple TV+ because it's included in the Apple One Premier bundle, and because of The Morning Show and Ted Lasso
I'm actually really happy with Apple TV+ so far. I think it's a real underdog in the streaming wars and the lineup of content on the way seems incredibly compelling. There are also a handful of shows that I have really enjoyed so far like Ted Lasso, The Morning Show, Mythic Quest, and Long Way Up.
Of course, I'm also subscribed to Apple One Premier so I'm getting it regardless but, even if I was paying for it outside of the bundle, I would be holding on to it. $4.99 per month is a great value for what you are getting, especially as everyone else keeps upping their prices. I think we're still in the early stages of the game here. We have a ton of content on the way so I think Apple is poised to really make a dent here.
I have been enjoying my Apple TV+ subscription trial. I particularly like The Morning Show and Ted Lasso. I'm not sure if I'll keep my subscription going year-round, but I'll probably get it for a month or two when each of those shows start new seasons.
Personally, I'll definitely be keeping Apple TV+, as there's so much content I've still not had the chance to explore. I'm also really excited for the upcoming Foundation series, which I definitely want to see, as well as Ted Lasso. Obviously. But what about you? Take our poll below, and as always, click here if you're on mobile to see the poll.