The Purple iPhone 12 unboxing videos are here

Apple Iphone 12 Spring21 Purple
Apple Iphone 12 Spring21 Purple (Image credit: Apple)

What you need to know

  • Apple announced an iPhone in a new Purple finish at its event earlier this week.
  • A ton of unboxing videos have hit YouTube.

At its 'Spring loaded' event, Apple announced a new finish for the iPhone 12 and iPhone 12 mini: Purple.

Here's Apple's original announcement video:

The new iPhone 12 in Purple is certainly perfect for spring, and a bunch of reviewers an early hands-on with it. Here are all of the unboxing videos we've found of the new iPhone 12 and iPhone 12 mini in Purple.


Check out this new color of the iPhone 12 in Purple!


Today we do an unboxing of the new Apple Airtags and Purple iPhone 12!

Krystal Lora

Happy Spring Unboxing! Apple released a ton of new tech including the new Purple iPhone 12 & 12 mini and AIRTAGS! The long awaited AirTag is finally here!


The iPhone 12 now comes in purple. Emerging from behind a bunch of purple flowers, Tim Cook made the announcement himself at Apple's event on Tuesday. The new color is meant to evoke spring and is available for the iPhone 12 and 12 Mini. I got my hands on a purple iPhone 12. Here are my first impressions, unboxing experience and advice on whether or not you should get an iPhone 12 six months into its refresh cycle.


Mashable tech reporter Brenda Stolyar got her hands on the new purple iPhone announced at Apple's 'Spring Loaded' event on Tuesday.

The iPhone 12 and iPhone 12 mini in Purple are available to preorder on Friday, April 23 with availability starting on April 30.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.