Share the love with new Apple Pay discounts this Valentine's Day

Apple Watch and Apple Pay
Apple Watch and Apple Pay (Image credit: iMore)

What you need to know

  • Apple's offering discounts via popular websites and apps so long as you use Apple Pay.

Apple is running a new promotion this Valentine's Day that will see buyers save money on various gifts – so long as they use Apple Pay.

Apple has teamed with Shutterfly, 1-800-Flowers, and Bablebar to offer discounts on Apple Pay purchases made via the web and associated apps between now and February 14. Deals include flowers, jewelry, and more.

  • Shutterfly: Free 5"x7" Easel Back Canvas for photo display with promo code LOVEAPPLEPAY
  • 1-800-Flowers: Take $15 off when you spend $39.9 or more with promo code APPLEPAY
  • Baublebar: 20% off earrings, necklaces, and more with promo code APPLEPAY

Apple routinely runs promotions like this that raise awareness of Apple Pay and get people used to taking advantage of it. Apple Pay is particularly useful during a pandemic because it's contactless – something that's beneficial right now for obvious reasons.

Apple Pay, which lives inside the Wallet app, keeps all your credit cards, debit cards, store cards, and loyalty cards safe and secure on your iPhone or iPad. With Apple Pay you can use your Apple Card, Visa, Mastercard, American Express card, or Discover Card at any store that accepts tap-to-pay, or in any app that incorporates it. With Wallet, you can also board a plane, scan for your coffee, get into a movie or concert, accumulate loyalty points, and more. All right from your lock screen or with the tap of an icon.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.