Snapchat promises prize money for people who do video challenges as it tries to keep creators off TikTok

Apple iPhone with Snapchat
Apple iPhone with Snapchat (Image credit: iMore)

What you need to know

  • Snapchat is offering up to $25,000 to people who complete Spotlight Challenges on the platform..
  • Bigger payouts may be available for specific challenges in the future.

Snapchat has announced new Spotlight Challenges, a way for the social network to give creators money to stay on its platform and away from TikTok.

The new offering will see Snapchat pay between $250 and $25,000 depending on the challenge although the outfit does say that could increase depending on specific future offerings.

Snapchatters can win a share of the total prize amount available for each Spotlight Challenge, which will typically range from $1k to $25k, although occasionally we may make available a larger sum for a particular Challenge. The minimum prize that a Snapchatter can win in a Spotlight Challenge is $250 USD!

Challenges will entail creators making videos using specific settings and filters, or about certain topics.

Spotlight Challenges will offer Snapchatters the chance to win cash prizes for creating top-performing Spotlight Snaps using specific Lenses, Sounds, or #Topics. Whether it be your best trick shot or your funniest impression, these challenges champion Snapchatters to create Snaps that highlight their unique voice, perspective, personality and creativity.

All of this kicks off in November, but only for those who live in the United States and are aged 16+. New changes will live in the Trending Page within the Snapchat app once they're live.

This all comes as Snapchat tries to stay on iPhone home screens amid a constant onslaught from the ever-popular TikTok. TikTok has cemented itself as one of the best iPhone apps for people who want to create, share, and watch short videos and Snapchat continues to battle to retain the users it's spent years collecting.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.