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Snapchat is putting ads in Stories but you'll get a cut of the cash

Snapchat on iPhone
Snapchat on iPhone (Image credit: iMore)

What you need to know

  • Snapchat is going to start putting mid-roll ads in Stories.
  • Creators will be getting a cut of the income generated by the new ads.
  • How much people earn will depend on how often they post and the level of engagement their Stories generate.

Snapchat is going to start putting ads in people's stories but creators will get a cut of the money that they earn.

The move, which is being tested with a small group of creators int he United States, will allow people to earn money from mid-roll ads that appear in the middle of Snapchat Stories. While only a limited number of people can get in on the act now, Snapchat will roll the feature out to everyone "in the coming months" according to a report by The Verge.

The same report says that Snapchat will work out the cut people earn based on various aspects including engagement and how often they post.

When an ad is placed within a Snap Star's Story, Snapchat will share the revenue with the creators. The company says the revenue share is based on a formula that takes into account metrics like posting frequency and engagement. The feature is only available to Snap Stars, who are creators or public figures with large followings that have been verified on Snapchat, indicated by a gold star.

Just like similar monetization features on other social networks like TikTok, only the top creators are likely to earn much money but the move is still a welcome one. People getting paid is never a bad thing, after all.

Oliver Haslam
Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.