What you need to know
- Apple enjoyed a "spectacular" iPhone 12 launch which gave it a record 30% market share in Europe in Q4.
- The market in Europe as a whole shrunk over the year, as did Apple's sales in 2020.
A "spectacular" iPhone 12 launch helped Apple secure 30% of the market share in Europe during Q4, as the company shipped some 15.7 million iPhones.
From Counterpoint Research:
Xiaomi and Oppo also had strong years in Europe, but Counterpoint says it was a year to forget for Samsung and Huawei.
A theme of global success, the iPhone 12 reportedly helped Apple dominate the smartphone market in Japan in the same quarter, increasing shipments by 14% and securing more than 50% of the market share. From that report:
Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.
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