Take a first look at Apple TV+ show 'Schmigadoon!' ahead of its July 16 debut

Schmigadoon Atvplus Key Art
Schmigadoon Atvplus Key Art (Image credit: Apple TV+)

What you need to know

  • Apple TV+ has shared a new first look at the upcoming musical comedy Schmigadoon!.
  • The six-part show will premiere on July 16.

Apple TV+ has today shared a first look at the new musical comedy Schmigadoon, a six-parter that will premiere on July 16.

The show, which is a parody of musical movies of the past, features some big hitters from Broadway and TV and looks like it could be great fun — even for those who might not normally be fans of the musical genre.

You can watch the first look teaser in the embedded video below — but be warned. You'll be tapping your feet in no time.

A parody of iconic musicals, Schmigadoon! is a new musical comedy series executive produced by Lorne Michaels and starring Emmy Award nominee Cecily Strong and Emmy Award winner Keegan-Michael Key as a couple on a backpacking trip designed to reinvigorate their relationship when they discover a magical town in which everyone is living in a studio musical from the 1940s. They then discover that they can't leave until they find "true love." The cast also includes Broadway and TV veterans including Alan Cumming, Kristin Chenoweth, Aaron Tveit, Dove Cameron, Ariana DeBose, Fred Armisen, Jaime Camil, Jane Krakowski, and Ann Harada.

The show joins a growing collection of content spanning all genres. If there's a genre that isn't already available on the Apple TV+ streaming service, it will be in the future if Apple's rate of signing on talent and shows is any indication.

If you want to enjoy Schmigadoon! in style, be sure to check out our list of the Best Apple TV deals on the market today.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.