Target's premature ads are excited for 'new' iPhones and Apple Watch Series 6
What you need to know
- Apple will likely announce Apple Watch Series 6 tomorrow.
- We expect iPhone 12 and iPhone 12 Pro next month.
- Target already has its advertising ducks all lined up and ready to go.
We know that Apple will announce Apple Watch Series 6 and the iPhone 12 lineup eventually with the former set to come as soon as tomorrow. Retail store Target got so giddy that it wanted to have its advertising campaign ready to go. So it did just that.
And then the folks at 9to5Mac got their hands on one of the ads.
The ad itself shows four iPhones as an example of what users can trade in to pick up a brand new "new" iPhone. The lack of a product name suggests Target hasn't yet been told what the new iPhones will be called. We're all guessing with iPhone 12 and iPhone 12 Pro, but until Apple tells us, anything could happen.
One product name that seems nailed on, however, is Apple Watch Series 6. That's what Target calls it as well. Pricing placeholders are shown, as is a reference to both GPS and GPS + Cellular options.
We don't expect Apple to announce any new iPhones tomorrow so it isn't clear when Target intends to use this ad. Given the fact Apple Watch Series 6 is likely to ship weeks before any new iPhone, we might not see this particular ad for a while yet.
Tomorrow's special event is likely to bring at least one, likely two Apple Watches as well as a new iPad Air model. Anything beyond that is up in the air, including talk of AirTags and rumored AirPods Studio headphones.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.