If you're upgrading from an older Apple Watch or just dipping your toes into the smartwatch waters, today's the day to grab an Apple Watch Series 4 with up to $69 off the latest Apple device. Most models have $50 off with others offering further savings and dropping the devices to some of their best prices yet.

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Apple Watch Series 4

Amazon is offering some pretty sweet discounts on the Apple Watch Series 4 right now so you can strap on Apple's latest smartwatch for less.

From $349

For the entry-level models, you're looking at prices starting from $349 for the 40mm aluminium watch with GPS at Amazon in a number of colors and with a variety of bands. That's $50 off its MSRP at Apple, and that same discount can be found on the 44mm version if you prefer the larger model.

If you want the GPS + Cellular version, you can save $50 across a bunch of models, and even more in some case. The space black stainless steel device, for example, is $60 off. The silver aluminum model is $69 off thanks to a $14 direct price drop and a further $55 reduction at checkout. It's a similar story for its space gray counterpart. We've only seen these devices go lower by around $5 during Prime Day so you know you're getting a great deal.

Apple Watch Series 4 brings a new edge-to-edge screen to the wrist-worn wearable, boosts the speed and battery life, adds advanced health features like a built-in EKG and fall detection, as well as a bunch of new customizable watch faces. Check out our in-depth review of the newest Apple Watch for everything you need to know about it.

If you want to save a little more, you could opt for the previous-gen Apple Watch Series 3 with prices starting at $199.

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