What you need to know
- TikTok is testing letting people dislike individual comments on videos.
- TikTok wants people to dislike poor-quality comments.
- It's suggested that dislikes will inform future proactive removal of comments.
TikTok is now testing a way for people to mark specific comments on videos as "irrelevant or inappropriate," the social network has confirmed in a newsroom post.
The move, TikTok says, will mean that it will be able to use the additional data as a way to proactively remove abusive content. However, only the person who dislikes the comment will see that they did — a move that TikTok hopes will reduce the chance of "ill-feeling."
"Alongside our work to proactively remove abusive and hateful content or behavior that violates our Community Guidelines, we also continue to explore new ways to help our community feel more in control over comments," the company said.
Beyond that, TikTok isn't saying an awful lot about what this really means or when we can expect it to have an impact on the quality of comments that are currently left on videos posted to its platform.
TikTok is one of the best iPhone apps at what it does, but it isn't perfect. Like any platform of its kind, it can suffer from comments that are harmful and hurtful. At least TikTok is now giving people the tools to mark those comments as such.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.