Using thousands of behavioural signals while combing through searches, replies, and conversations, Twitter will now begin to push your Tweets down and away from larger audiences if you're intentionally being a jerk.
The news was announced on Tuesday, with Twitter saying that the social media app will not only focus on individual Tweets, but a person's engagement and use of the app as a whole.
Twitter has of course been plagued with issues in the past regarding hate speech, bullying, and harassment, but the company believes that these new changes could be effective and be the beginning of change that Twitter's users are looking for.
Users will be able to toggle their behavioural filters on and off depending on the content they want to see. The changes will begin to appear by the end of this week.
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Cella writes for iMore on social and photography. She's a true crime enthusiast, bestselling horror author, lipstick collector, buzzkill, and Sicilian. Follow her on Twitter and Instagram: @hellorousseau