What you need to know
- Twitter has rebranded Twitter Media to Twitter Create.
- The new direction will serve professional content creators on the platform.
- That includes writers, podcasters, gaming, and nonprofits.
Twitter has rebranded its media page as it shifts its focus toward the creator economy.
In a blog post on the company's website, Twitter has announced that Twitter Media has been rebranded to Twitter Create. Twitter Create will serve as "the destination that helps professional content creators get the most out of Twitter."
Notice anything different around here? Twitter Media is now Twitter Create. Same great content, with a brand new look. pic.twitter.com/elwXkijn3sNotice anything different around here? Twitter Media is now Twitter Create. Same great content, with a brand new look. pic.twitter.com/elwXkijn3s— Twitter Create (@TwitterCreate) May 24, 2022May 24, 2022
The company said that it made the change in order to "create a better experience for you and serve a broader range of audiences." Some of that broader range includes creators like writers, podcasters, gaming, and nonprofits.
The company continues to push forward with a number of changes as it also grapples with the ups and downs of Elon Musk's bid to purchase the company.
Twitter Create, its resources, and its new direction are all available now for content creators on the platform.
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
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