Uber has been caught egregiously violating user privacy and App Store guidelines by persisting device identifications even when the Uber app was deleted and the device wiped.
Mike Issac, writing for The New York Times:
The original story used the word "tracking" which made people think Uber was persisting device location rather than device id. ID alone is still egregious though. Uber was able to do this by using private APIs, which is something expressly forbidden by Apple's terms of service. Worse, Uber deliberately tried to hide its violations by geo-fencing Apple's hometown of Cupertino, California. Unfortunately for Uber, it must have forgotten all the other Apple offices around the U.S. and the world. Something especially embarrassing for a location-based company.
and there we have it! these shenanigans are likely what got Tim Cook upset with Uber (attached pics are from https://t.co/ygj739Ewvr + IDA) pic.twitter.com/BHWv6BA7PXand there we have it! these shenanigans are likely what got Tim Cook upset with Uber (attached pics are from https://t.co/ygj739Ewvr + IDA) pic.twitter.com/BHWv6BA7PX— Will Strafach (@chronic) April 23, 2017
Uber was apparently doing it to fight abuse in China, where multiple devices were stolen, wiped, and used to fraudulently extract money from the service. Uber has every right to fight abuse but zero right to do it in a way that violates customer privacy and App Store policy.
If this were a smaller, less important company, it's hard to believe Apple wouldn't have bounced their app right out of the store.
The same New York Times article also alleges further privacy abuse, both on the part of Uber and of Slice Analytics.
Slice was using data from Unroll.me, a service that offered to help "clean up" inboxes in exchange for log in information that it then used to harvest user data.
This is part of the reason I no longer use a personal Gmail account and don't allow any third-party service access to my work Gmail. Data is more valuable than money. If anyone is still confused by that, just look at what unscrupulous companies are willing to do to get it.
I deleted the Uber app a while ago but this is enough to make me want to re-download it just so I can delete it again. (If it were safe to do so, of course.)
It's not just callous, short-sighted, and unintelligent behavior on the part of Uber, it's another knife in the back of drivers, many of whom are actually liked by their customers.
Just like the interface is the app to most users, the drivers are Uber to most customers, and there's not enough competition in all areas for everyone to easily switch.
No idea if Uber is engaging in similar practices on Android or similarly violating the Google Play terms of service, but how much longer, and how many more abuses, must Uber rack up before serious action starts being taken?
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.