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Viber launches campaign to fight world hunger during COVID-19 pandemic

Viber
Viber (Image credit: Viber)

What you need to know

  • Viber has announced a new campaign.
  • It plans to help tackle global food shortages made worse by COVID-19.
  • It is releasing a sticker pack and a brand new educational community.

Viber has today announced a new campaign to help tackle global food shortages that have been exacerbated by the COVID-19 pandemic.

In a press release today the company stated:

Rakuten Viber, one of the world's leading apps for free and easy communication, announces the launch of its campaign to raise funds for organizations fighting global hunger in the wake of widespread COVID-19-induced food shortages. With a brand new sticker pack and community dedicated to the cause, Viber's campaign will engage the company's users and employees, as well as donate the proceeds to development partners such as the Food and Agriculture Organization of the United Nations (FAO), International Federation of Red Cross and Red Crescent Societies (IFRC), World Wide Fund (for Nature) (WWF), UNICEF, U-report, and U.N. Migration.

The report notes how according to the U.N World Food Programme, estimates show at least 265 million people could go hungry in 2020, nearly twice as many as last year.

To help out, Viber is launching a 'Fight World Hunger Together' community, as well as a sticker pack. The community will help users change habits around eating, shopping, and cooking to reduce wastage. Financially, users can contribute by purchasing the sticker pack, profits of which will go to charities including:

Food and Agriculture Organization of the United Nations (FAO), International Federation of Red Cross and Red Crescent Societies (IFRC), World Wide Fund (for Nature) (WWF), UNICEF, U-report, and U.N. Migration.

You can read the full press release here.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.