Apple Vision Pro is 'one of the biggest steps towards mainstream adoption' of VR headsets, high-profile game developer says

Apple Vision Pro.
(Image credit: Brady Snyder / Future)

The Apple Vision Pro might be the most expensive mainstream mixed reality headset that money can buy right now, but it could also be the most important. That's according to one game developer, at least.

Despite costing at least $3,499 and currently only being available to buy in a single country, Job Simulator developer Owlchemy Labs CEO Andrew Eiche believes that it's key to getting people interested in headsets.

Apple is expected to take the Apple Vision Pro global sooner rather than later and that could well help prove Eiche's point that the spatial computer is "as one of the biggest steps towards mainstream adoption" of such devices.

A big step forward

Eiche was speaking with when attention turned to Apple's costly first foray into the world of AR and VR devices, and the CEO believes that the Apple Vision Pro has one key thing going for it — the lack of friction.

"I think there's still a lot of things that we have to figure out to get there," Eiche said when discussing the VR gaming industry and the Apple Vision Pro. "But as far as friction [goes], which is one of the biggest things that we fight in XR... It's one of the lowest friction devices," he explained. "You put it on, there's no room setup, it's not yelling at you to draw circles or whatever, it just runs the apps. There's no caveats to it." The CEO also noted that the headset handles its own setup automatically, down to the adjustment of its lenses.

While Eiche is obviously right about the barrier to entry in terms of using the Apple Vision Pro, there is one caveat that is difficult to look past — its price. Thankfully, Apple is thought to be working on a new, cheaper version of the headset but a launch isn't expected to happen any time soon.

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Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.

  • Ledsteplin
    Mainstream adoption would entail a big price drop. As I look across several Apple boards, I only see a small few who have purchased this. At this point, it appears to be a niche item, rather than mainstream.
  • FFR
    Completely niche……until Apple decides to release it in more than one country.